Pay Per Click Landing Pages
Yahoo has said it, but I couldn't have said it better myself. Why should you have an ad landing page and how to make a good one.
Once you read the article you will understand that to drop your pay per click reader on your home page or a peripheral page in your website is just not a good plan. Landing pages should have a tight match between your pay per click ad message and your keyword ad trigger list for the best conversion results. Not only will conversions increase, but all three pay per click giants have a quality score with some even spidering
the landing page to determine your score. The higher your score, the potentially lower your click cost, and hopefully the better your conversions.
If you are not getting the conversions that you think you should be from your pay per click program, make sure to read Yahoo's list and update your own landing page strategy.
Labels: Pay Per Click Advertising