The Web Authority
Tuesday, November 27
  The New World of Blogging Bemoaned
You know blogging has changed in the last several years. It has grown from personal diaries and rants, to business and valid news, and now spin vehicles. Pure truthful blogging is being tainted by the thirst for the "grab for attention" and marketeering's unabated focus to make money from blogging. The world of blogging is no longer pure and motive free.

Just like all things on the Internet, you have to take things now with a grain of salt. It used to be that blogging was a pure unadulterated point of view, an honest fresh approach. Now there is a thrust behind much of the blogging that is being done to spin a message, do media relations damage control, or to make money. Much of this is being done behind the scenes and the people who are being sucked into "this machine" are the ones who still think that blogging is honest.

Wow, a cynical tone, yeah you bet. Blogging has moved from truthful conversation and dissemination of information into a whole new world, unfortunately the real world. Well in other words, blogging has grown up. Is this a good thing. Hmm, may be and maybe not. One thing for sure is to read a blog carefully before you buy into it's point of view and two don't be naive to think that there isn't a very smart marketing engine behind the blog spinning a message or pushing an agenda. There is now in this new world on the Web where blogs are concerned.

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Tuesday, November 20
  Getting Certified for Microsoft adCenter
I working on my certification for the Microsoft adCenter program that is called adExcellence. This is a program similar to Yahoo's Search Marketing Ambassador or Google's AdWords Qualified Advertising Professional.

I should be ready to take the test in the first week of December and let you know how hard the test is. So far the training materials are very simple and I would expect the test to be like the Yahoo Ambassador test fairly easy.


  The All Important Title Tag Is That, All Important
Well if you did not think that what you put in the source code title tag is not all that important you need to think again.

I am doing some testing and have spun off a mini website from my main website that has a very narrow focus. The focus is on custom web design and fast web design for our Quick Launch template web design product. You can visit our sister site at This site was launched on November 2 and is already in the SERPS. In fact it has garnered number one Google placement on the term top recommended web design company and that is in the global market out of 28,700,000 listings.

The match to the search query and what is in the title tag is almost exact. Give me a title and I'll put it in the code and in two weeks, I'll have top placement on those keywords too! My title tag in the source code for this mini site is: custom web design custom website design custom web designer top recommended web design company. I am even trying to break up my phrases with 's to see if this will out perform a simple targeted list of keywords not separated by commas.

As you can see from my initial finding, having a close if not identical match on a keyword phrase in your title tag will garner you top placement when you have no other site problems. In fact the standard length of the title tag is 80 characters, but you can see the search engines actually spidered the full content even though it was longer than the 80 characters. 80 characters will appear in the top browser screen, but that doesn't mean you can't go longer or that engines won't spider it.

So give me a phrase by leaving a comment, it has to be on web design though as that is what my site is about and I'll change my title tag and then report back to you in two weeks with my findings.

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Monday, November 5
  New SEO Whitepaper and Sister Website
I've launched a new website in preparation for a new whitepaper on "SEO Tactics for the Real World". The site is a spin-off my main website The new site was done for several reasons.

I decided to test spinning off one of my core services into its own website with focused keyword dense content on the topics custom web design and fast or quick web design. I took my same design skin, but created new content, new meta tags, and meta descriptions. I am also trying a new technique on title tags with the new site I am trying to evaluate if it can help garner organic placement by one cross linking the sites and two if spinning off a site with more in-depth and unique content on a core business will get better organic search placement.

One of the other reasons I am doing the test is to closely evaluate a new web host. My main and very large (nearly 500 page website at is hosted at My new smaller keyword dense site is hosted at Network Solutions and is around 20 pages or so and very targeted on just one core business that I want top organic placement in a global arena versus just great placement in Maryland.

This new test may take six months to a year to evaluate, but click into my new spin-off site and take a look. You'll find the same skin, but that is about it. The navigation is different, pages changed, additional content added on my topic, and new meta tags in place.

I'll keep you posted on this one as it should be a very interesting project both for hosting and for SEO tactics.

By the way on the hosting issue, Network Solutions has passed with flying colors. The only thing that I still have a problem with is my database connection. I will blog about Network Solutions another time as I am sure you will find my comments candid and interesting.


Follow Web Diva, Nancy McCord, as she teaches you how to develop Web authority for search engines and to improve your Web visibility by positioning your company for strategic success.

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Location: Waldorf, MD, United States

I am the President of McCord Web Services LLC. My firm has been providing Internet services for over seven years.

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