Tuesday, January 16
Google and Trademark Infringements
Google is clamping down. Now that ad landing pages and websites are spidered as part of the ad approval process and typically within two weeks of a new program launch, site owners are being notified about trademark infringements.
Not only are some site owners being sent cease and desist notices to remove any Google logos, but the associated AdWords programs are being turned off. As an account manager, and even a AdWords user, it is important to understand that Google really means business on this. You can be banned from Google AdWords for eternity - that's right - if you repeatedly do not take action or try to scam Google into thinking that you have.
The best course of action is immediate and prompt action to ameliorate the problem and get back on track with out the trademarked term, even though it may hamper your results. Google is holding all the cards if you take time to read the EULA for Google AdWords.
Not only are some site owners being sent cease and desist notices to remove any Google logos, but the associated AdWords programs are being turned off. As an account manager, and even a AdWords user, it is important to understand that Google really means business on this. You can be banned from Google AdWords for eternity - that's right - if you repeatedly do not take action or try to scam Google into thinking that you have.
The best course of action is immediate and prompt action to ameliorate the problem and get back on track with out the trademarked term, even though it may hamper your results. Google is holding all the cards if you take time to read the EULA for Google AdWords.
Labels: Google AdWords
¶ 1/16/2007 08:50:00 AM
