Search Engine Optimization Is Not For Everyone Search engine optimization is not for every website. Although search engine optimization can really improve the organic search results for some websites, there are a couple of considerations when really search engine optimization should not be considered and maybe a full site redesign may be a better investment of money and time.

When not to do search engine optimization:

1. If your site is created in Frontpage and the site layout becomes broken when new content is added
2. Your site looks funny in browsers other than Internet Explorer
3. You have a site designed totally in Flash
4. Your website looks dated or non-professional

As search engine optimization is not inexpensive, in some cases the money that would have been spent on search engine optimization would be better spent on a new search engine friendly design with built-in optimization features.

Labels: Web Design

  ¶ 1/09/2007 12:04:00 PM