The Face of Search Engine Optimization Has Changed The art of search engine optimization has changed significantly in the last two to three years, and now it has changed again thanks to Google's personalized results.

These used to be the tactics that worked for search engine placement:

1. Insert keywords into comment tags
2. Insert keywords into image alt tags
3. Build reciprocal links with other sites more=better
4. Bold keyword text on your page
5. Create a good title tag
6. Have a good meta description and loads of meta keywords
7. Use keywords in h1 and h2 tags

Out of that list the tactics that will really work now are:

1. Create a good title tag
2. Have a good meta description Use keywords in h1 and h2 tags
3. Strive for a good keyword density on your content pages
4. Work to have excellent content and offer information that will benefit your readers
5. Have a blog on your site to keep your content fresh and targeted

It is amazing to me that some people still think that keywords stuffed inside comment tags still work. In fact it does not and Google will penalize you for the use. (Been there done that.) Interesting that a very high-powered Flash designer told me he is using this tactic when we talked about the trouble with his Flash websites placing organically. I do not recommend doing this at all; this is old news.

With personalized search being a default now for Google on the Web, content and I mean good content, is more than important it is crucial. Many of the techniques previously used will not work now to get good site placement.

The face of optimization is changing and now is the time to do your research and change your style and tactics to move your site forward using strong time-tested strategies that really work.

Labels: Search Engine Optimization

  ¶ 2/07/2007 07:23:00 AM