2. Use a professional subscription service for your list. This will allow for easy subscribe and unsubscribes and allow for users to self manage their subscription. The key to keeping and adding subscribers is to make it easy to enroll and to unsubscribe. Do not use MailMan as your subscription list. If you have ever tried to manage your own subscription through this open source application you will experience a high level of frustration . Once you have used it you will know that you should not use this for your own list. Stay user friendly!
3. Make sure to install an auto subscription box throughout your website. Let your website work for you in getting new subscribers. Personally I have found the best way to build a list is to do a white paper and then require an email address to download the white paper. I have added nearly 600 subscribers to my list this way alone.
5. Make sure you understand e-newsletters in today's world. It is important to understand that e-newsletters can still be great marketing tools in today's business environment, but the typical open rate will be between 10% to 30%. Don't expect that everyone will open your mail and be prepared for that. Make sure that this is not your only marketing endeavor. Internet service providers are making the delivery of e-newsletters more and more difficult so make sure that you are using alternatives as well. Some of those alternatives would be RSS feeds of your e-newsletter content, online e-newsletter archives accessed from your own website, and a blog that points to your e-newsletter articles or announces when one is posted. It is very important to note that if you are emailing to a large corporation or any state or federal government entity that the reality is that your subscribers will simply not get your email. It will be filtered at the IT staff level.
E-newsletters can still be great marketing tools for your business but should not be your only marketing vehicle.
I am the President of McCord Web Services LLC. My firm has been providing Internet services for over seven years.