Thursday, January 17
An Interesting Case Study on Black Hat Tactics
Click our blog post title to view the site that we will be talking about or visit it here at www.Mag-Gro.com. This site has been poorly treated by a number of professional webmasters. The client has a nice product, but has simply not been able to get the web exposure that he really needs. His site has been managed by at least two other webmasters before the client came to us.
The first and most severe issue that we uncovered when we analyzed the site on the server was then unbeknown to the client one of the previous webmasters had created over 100 doorway pages and had even installed them in a directory on the server in a directory called Doorway. Ouch, search engines really hate that. Clearly much time and effort had gone into creating these pages which consisted of line after line of on topic keywords some even linked to his website but in no order or with formatting. There was not even an effort to create keyword dense content, just gibberish on a page.
Many of these doorway pages pointed to the client's website and some to his MySpace site all in an effort to try to drive traffic. Additionally over 10 pages resided in the root of the server with keyword dense names that had been connected to the doorway pages or to the MySpace site. His real website consists of only ten pages but there were several hundred pages actually sitting on his server.
On top of that, no sitemaps had been created and conversion tracking for his pay per click program had not been installed.
Yikes, I am talking about not taking care of business for a client. We now have this client under our wing and are working to remediate the problems and to drive legitimate traffic to the site. We've already cleaned up the server and now our next step is to clean up the pages which we will be working on over the next several days.
Click into the site to see what you think and let us know your comments below.
The first and most severe issue that we uncovered when we analyzed the site on the server was then unbeknown to the client one of the previous webmasters had created over 100 doorway pages and had even installed them in a directory on the server in a directory called Doorway. Ouch, search engines really hate that. Clearly much time and effort had gone into creating these pages which consisted of line after line of on topic keywords some even linked to his website but in no order or with formatting. There was not even an effort to create keyword dense content, just gibberish on a page.
Many of these doorway pages pointed to the client's website and some to his MySpace site all in an effort to try to drive traffic. Additionally over 10 pages resided in the root of the server with keyword dense names that had been connected to the doorway pages or to the MySpace site. His real website consists of only ten pages but there were several hundred pages actually sitting on his server.
On top of that, no sitemaps had been created and conversion tracking for his pay per click program had not been installed.
Yikes, I am talking about not taking care of business for a client. We now have this client under our wing and are working to remediate the problems and to drive legitimate traffic to the site. We've already cleaned up the server and now our next step is to clean up the pages which we will be working on over the next several days.
Click into the site to see what you think and let us know your comments below.
Labels: best practices, Black Hat Optimization, SEO techniques, tips
¶ 1/17/2008 03:45:00 PM
