The Web Authority
Tuesday, February 5
Using Multimedia to Reach Out
Nancy's post for today is at Blog-World Watch and is on the topic of the creative use of multimedia on web pages and how a blog can draw readers into your conversation.
Labels: blogging and organic placement, Video
¶ 2/05/2008 07:08:00 AM 0 Comments
Thursday, December 13
Has Blogging Lost Its Honesty?
It used to be that what you read on a blog was an honest personal viewpoint, and in some cases, that is still how it is. Today however, you'd better start to be more careful about what you trust when you read a message on a blog.
Blogging has gone mainstream and when anything goes mainstream it is suddenly used for spin, advertising, and invisible veiled agendas. We are seeing an increasing use of paid advertising posts in the blogosphere without you, the reader, knowing that the writer is being paid to give a good review or supposed personal testimony on a product. Not only has that sabotaged the blogosphere and compromised some bloggers who were not forthright about their sponsorship, but it has made all blogs now suspect of spin and a lack of sincerity. Is there a hidden message behind many blogs? You bet there is, and I am bemoaning the loss of innocence of a great medium.
We have never participated in blogging schemes to create spin or bogus testimonies for our clients and never will. We are simply not driven by money in what we do. The majority of our clients use our ghost blogging services to create great search engine friendly content for their websites as an effort to get the "leg up" on others when it comes to organic placement. This is what we do and what we love.
As I work with the blog players and blog owners behind the scenes, I have seen it all! So my word to you is, be careful about what you read on a blog, can you trust it? Weigh the message before you embrace it against what you read on other blogs, and don't make a decision or base a judgement on a blog post that you have read. You may be simply be reading a spinmaster's blog message being used to shape a viewpoint or to create viral marketing on the Web.
Blogging has gone mainstream and when anything goes mainstream it is suddenly used for spin, advertising, and invisible veiled agendas. We are seeing an increasing use of paid advertising posts in the blogosphere without you, the reader, knowing that the writer is being paid to give a good review or supposed personal testimony on a product. Not only has that sabotaged the blogosphere and compromised some bloggers who were not forthright about their sponsorship, but it has made all blogs now suspect of spin and a lack of sincerity. Is there a hidden message behind many blogs? You bet there is, and I am bemoaning the loss of innocence of a great medium.
We have never participated in blogging schemes to create spin or bogus testimonies for our clients and never will. We are simply not driven by money in what we do. The majority of our clients use our ghost blogging services to create great search engine friendly content for their websites as an effort to get the "leg up" on others when it comes to organic placement. This is what we do and what we love.
As I work with the blog players and blog owners behind the scenes, I have seen it all! So my word to you is, be careful about what you read on a blog, can you trust it? Weigh the message before you embrace it against what you read on other blogs, and don't make a decision or base a judgement on a blog post that you have read. You may be simply be reading a spinmaster's blog message being used to shape a viewpoint or to create viral marketing on the Web.
Labels: blogging and organic placement, effective blogging
¶ 12/13/2007 09:09:00 AM 0 Comments
Saturday, September 29
Our Newest White Paper - The Tangible Benefits of Blogging
We're letting you read it early on our blogs, we publishing our newest white paper "The Tangible Benefits of Blogging" on October 1 in our e-newsletter. Click our post title to enter your email address and first name and then go to our download location to get our free nine page PDF white paper.
This white paper has detailed case studies some of whom we have tracked for a two year period. This white paper took over four months to research and develop. Get it free and get started blogging today for better search engine benefits.
This white paper has detailed case studies some of whom we have tracked for a two year period. This white paper took over four months to research and develop. Get it free and get started blogging today for better search engine benefits.
Labels: blogging and organic placement, blogging for search engines
¶ 9/29/2007 08:09:00 PM 0 Comments
Thursday, September 27
Blogging For Search Engines
We compared two identical websites: one that blogs and one that does not. The one that blogs has used custom FTP blogging. Both are mature sites and both have not had content changes or upgrades other than new blog posts for the one. All search research was done on Google on September 12, 2007. 
We found that the organic placement was higher for the site that blogged. Can a blog actually improve your website’s search engine page ranking? Possibly, but with so many factors that impact site placement, a blog may improve organic search placement for one site and not move another site in the organic results at all. Remember that these potential organic position benefits will only apply to custom FTP blogging sites.
Case Study: Two Identical Websites One Blogs; One Does Not
We compared two identical websites: one that blogs and one that does not. The one that blogs has used custom FTP blogging. Both are mature sites and both have not had content changes or upgrades other than new blog posts for the one. All search research was done on Google on September 12, 2007.
We found that the organic placement was higher for the site that blogged. Can a blog actually improve your website’s search engine page ranking? Possibly, but with so many factors that impact site placement, a blog may improve organic search placement for one site and not move another site in the organic results at all. Remember that these potential organic position benefits will only apply to custom FTP blogging sites.
Labels: blogging and organic placement, SEO
¶ 9/27/2007 07:49:00 AM 0 Comments
Tuesday, September 25
Blogging Can Improve Your Website's Organic Placement
Well, the research is in, our analysis complete, and our white paper on "The Tangible Benefits of Blogging" is nearly ready to publish. We have done a very unique case study on two sites with the identical content and everything, one blogs and one does not. The site that blogs beats the site that does not blog in the SERPs (organic results) hands down.
Now we're ready to do more research on this point to be able to definitively state that blogging helps your organic search engine placement, but for now, in one unique case study, it is clearly pointing in this direction. We have much more research on our other topics to prove traffic benefits, stickiness, and several other key points that website owners are interested in, but the topic of blogs and organic placement is a important one. Although it is important it is very difficult to prove. Which makes the case study that we do so important and interesting.
We will be publishing our white paper in our monthly e-newsletter, so you will want to click our blog post title and subscribe now so you'll get first notice of our release.
Now we're ready to do more research on this point to be able to definitively state that blogging helps your organic search engine placement, but for now, in one unique case study, it is clearly pointing in this direction. We have much more research on our other topics to prove traffic benefits, stickiness, and several other key points that website owners are interested in, but the topic of blogs and organic placement is a important one. Although it is important it is very difficult to prove. Which makes the case study that we do so important and interesting.
We will be publishing our white paper in our monthly e-newsletter, so you will want to click our blog post title and subscribe now so you'll get first notice of our release.
Labels: blogging and organic placement, blogging for search engines
¶ 9/25/2007 02:43:00 PM 0 Comments
