Blogging For Search Engines
Case Study: Two Identical Websites One Blogs; One Does Not
We compared two identical websites: one that blogs and one that does not. The one that blogs has used custom FTP blogging. Both are mature sites and both have not had content changes or upgrades other than new blog posts for the one. All search research was done on Google on September 12, 2007.
We found that the organic placement was higher for the site that blogged. Can a blog actually improve your website’s search engine page ranking? Possibly, but with so many factors that impact site placement, a blog may improve organic search placement for one site and not move another site in the organic results at all. Remember that these potential organic position benefits will only apply to custom FTP blogging sites.
Labels: blogging and organic placement, SEO